Feb 04, 2013


by: Angler Gaming


Categories: Financial Reports

Angler Gaming plc: Year End Report – 2012


A summary profit or loss statement for the financial year – including information on any significant extraordinary incomes and expenses, is attached. A summary balance sheet as of year end is attached. Cash-flow statement for the financial year is attached.

Headline Financials Q4:

  • Turnover: 4,218.18 Euro
  • Loss after taxation: -55,992.18 Euro
  • Earnings per share: -0.13 Euro*

Headline Financials 2012:

  • Turnover: 4,218.18 Euro
  • Loss after taxation: -189,417.78 Euro
  • Earnings per share: -0.45 Euro*
  • Number of authorized and issued shares as at 31st December 2012: 42,214,957
  • * Loss divided with 42,214,957 shares as at 31st December 2012.


– All subsidiary group companies under Angler Gaming PLC, namely, Starfish Media BV and Starpay Limited, were setup and are fully operational. – Key staff for Marketing, Affiliates, Development and HR employed. – Two brands fully operational – CasinoEstrella targeting South America and CassinoEstrela, focused on Brazil. – Agreements in place with preferred game suppliers and payment providers. – iGamingPartners affiliate program launched and delivering traffic. – SEO Investments proving productive as CasinoEstrella is already ranking well on search engines in targeted countries and is in a good position to capitalise as the markets mature. – Costs are under control as Starfish’s cost is 19.6% below budget, €776,682 (actual) vs €966,369 (budgeted). – Revenues were below forecast due to the low conversion rate experienced from players in South America – less than 2% – compared to 62.86% in European players. Q4 adjusted revenue was 27.8% less than budgeted €18,914 (actual) vs €26,197 (budgeted). – Joseph Azzopardi and Walter Rizzo and Associates – a Maltese firm of Certified Public Accountants – were appointed as Auditors. They are active and experienced in online gaming and their client list includes established operators like DTD Online (Dusk till Dawn), 365 Entertainment, Oddsmatrix Limited and the Malta Remote Gaming Council.


  • All work permits issued for Starfish Media team in Curacao.
  • Curacao office opened and fully operational.
  • Migration of entire Starfish team from Malta to Curacao by end of February.
  • Angler Gaming PLC Malta office opened 1st February.
  • Angler Board to attend ICE Gaming Exhibition in London – first week of February.


  • Launching our new global brand
  • Lucky31 – during Q1 and developing that operation in new markets throughout the year.
  • Signing diverse B2B partners to continue market expansion across all our brands.
  • Budgets for 2013 have been approved, adjusted to actual costs and reviewed revenue projections for South America.


“The year 2012 has been a tough year with many hours invested in setting up the business. Now that we are over that phase the team will focus on new revenue generating projects, such as Lucky31, and locating new partners to drive traffic to our brands. We will continue to seek out and sign high-quality affiliates to deliver traffic with higher conversion rates. Current rankings on South American search engines will be maintained and improved to increase traffic and exposure. We will further explore physical marketing options in South America, using innovative activities to increase brand awareness. Costs will continue to be closely monitored and are expected to remain similar to current rates. The exceptions are affiliate and game supplier costs as these increase directly in proportion to the revenues they generate.


2012 did not progress entirely in the manner envisaged, as set out in the pre-launch publicity and the subsequent Memorandum published on the AktieTorget website, ahead of the listing of Angler Gaming. This was due to various obstacles and delays, for the most part outside of our control – including delays in the hardware manufacturer production schedule, delivery and installation glitches, slow responses from payment providers, late issuing of work permits etc; all of which hampered our progress in some way. However, expectation has remained high, having been positively influenced by what is now, in retrospect, a clearly unrealistic timeframe coupled with slightly optimistic financial projections – as shown in the original business plan that is set out in the Memorandum. Notwithstanding the above we believe the original projection, that the company would move into a positive cash flow position during the year 2014, will still be achieved. We are continuing to expand our business model and in Q1 of 2013 Starfish will be launching their new online Casino – “Lucky 31” – offering to the world wide market a product in English, German, French and Spanish; with other major languages on the site being rolled out later in the year. In the meantime costs continue to be tightly controlled and the company is clear about its direction and strategy. I have every confidence that we will enjoy a positive 2013.


The Board recommended not to declare any dividends for the financial year 2012.


Name Position in the company Shares 2012-12-31 Hans Dahlgren CEO Starfish Media N.V. 25,000 Michael Bennett CEO Angler Gaming plc 25,000 David Gray Chairman Angler Gaming plc 25,000


This report has not been reviewed by the Company’s Auditor – the Audited Financial Statements for 2012 will be published on 31st March 2013. Next Report: 30th April 2013 Place and Date of the Annual General Meeting: Stockholm – 31st May 2013 Malta, 6th February 2013 Board of Directors of Angler Gaming PLC

Enquiries: Michael Bennett, CEO[email protected]